Use of Colour

 

I am considering using colours like burgundy which symbolises sophistication, power, and influence. This would fit with the target audience who are said to be aspirational, this audience would aspire to be sophisticated, powerful and have influence. Burgundy is also a darker red colour and red is a colour that symbolises willpower.

I am also considering blue, which symbolises stability, loyalty and confidence. I believe this would fit with my target audience as again, they are aspirational and so they would aspire stability. I also think the colour blue would look nice and sophisticated, I could also experiment with different shades which may create different tones.