Moderators Report

1.  Many statements were unbalanced, with a great deal of detail about the offline product but very little about the online, suggesting that these candidates saw a hierarchical relationship between the two.
2. The best work emphasised the performance aspect, filming the artist performing the track a number of times in different locations with different mise-en-scene and utilising a variety of camera shots and movement; which was then effectively edited with accurate lip-synching throughout.
3.  The best products demonstrated that candidates had understood the specific requirements of the brief relating to genre, representation and industrial context and clearly researched this before planning their own pieces
4. Some videos demonstrated very well-performed lip-synching, although this was more often a weaker element
5. Vertical mobile phone footage should be avoided at all costs
6. There were some very creative and accomplished productions seen which, through strong technical skills, demonstrated a fundamental understanding of the relevant codes and conventions.
7. Websites were often either exceptionally detailed, demonstrating a great deal of commitment from candidates, or were lacking in content and seemingly created in a short amount of time; some were seen which included very little content, consisting of an animated background – clearly a template – and a couple of images.
8. [...]Candidates had considered real-world examples of websites and had applied this knowledge effectively. They had also clearly appreciated that the website is worth the same number of marks as the analogue product (as well as perhaps noting the descriptors used in the Level 5 assessment criteria) and had, as such, put in an equivalent amount of time in creating it.
9. Generally, the linked pages tended to be less successful than homepages, often lacking technical sophistication and, in many cases, lacking in content or being divorced from the larger project and so failing to take in the relationship between the other product and concepts like the target audience and representation. 
10. Links between the two products needed to be stronger than just placing the product on the website and listing social media in order to be marked as Level 4 or Level 5; there could be examples of tweets, or Instagram posts, a newsletter, examples of merchandise for the brand, or discussion of other products available to buy such as tracks, tour books, subscriptions , etc.

Chosen Brief